Sales and Marketing

A complete organizational assessment allows our unique approach to revisit any companies marketing plan, target audience and industry trends. The results of that research are integrated into the sales systems that are critical for improvement. Once uniqueness is identified, a study of your company’s resources to execute the Marketing plan to ensure your sales team has the skills to deliver. It is important to understand the accountability expectations of all sales staff.

Systems/Process Improvement

There are three types of business processes:

• Management processes the processes that govern the operation of a system. Typical management processes include “Corporate Governance” and “Strategic Management.”
• Operational processes, processes that constitute the core business and create the primary value stream. Typical operational processes are Purchasing, Manufacturing, Marketing and Sales.
• Supporting processes, which support the core processes. Examples include Accounting, Recruitment, and Technical support.

A business process beings with a customer’s needs and ends with a customer’s needs fulfilled. Process oriented organizations break down the barriers of structural department and try to avoid functional silos.

A business process can be decomposed into several sub-processes, which have their own attributes, but also contribute to achieving the goal of the super-process. The analysis of business processes typically includes the mapping of processes and sub-processes down to activity level.

Business processes are designed to add value for the customer and should not include unnecessary activities. The outcome of a well designed business process is increased effectiveness (value for the customer) and increased efficiency (less costs for the company)